TOTAL REACH - Outdoor is the most universal of all advertising media, exposed to virtually everyone who goes out of the house to work, shop or play. Outdoor provides broad, fast market reach.

HIGH FREQUENCY - Extremely high. Because of its continuous presence, outdoor is capable of producing frequency levels unmatched by any other medium.

CONSTANT EXPOSURE AND REPETITION - Seven days a week, 30 days a month, outdoor delivers your message over and over.

FLEXIBILITY - You can replace your outdoor advertising in locations reaching everyone coming into or leaving your specific market area. You can pinpoint your prime marketing areas exactly.

LOW COST PER THOUSAND - No other advertising medium reaches as many people, as often.

IMPACT - Outdoor advertising's large physical characteristics create greater visual impact on your audience. Outdoor is big, bold and colorful.

THE LAST WORD - Outdoor advertising is the final reminder of your product or service; it's the point of sell before the point-of-sale. Outdoor advertising bridges the gap between the in-home message and the out-of-home purchase. And the advantage of the "last word" is never more evident than when it comes to last-minute, impulse buying.